WE ARE ATTENDING BoF CROSSROADS 2025 IN DUBAI

I’m humbled and honoured to share that I have been invited to attend BoF CROSSROADS 2025 at One&Only One Za'abeel in Dubai through an application process.

This invitation-only gathering, hosted by The Business of Fashion and led by Imran Amed, brings together industry leaders to explore the evolving opportunities in the Middle East, Central and South Asia, Southeast Asia, Africa and Latin America.

Representing Bungalow 28, I will contribute to the roundtables and intimate dinners by sharing insights on how digital transformation is reshaping the fashion and luxury sectors, the growing importance of sustainability in emerging markets, and how brands can adapt to shifting consumer behaviors.

Beyond engaging in these discussions, we are equally focused on what we will bring back to our partners—fresh perspectives on new market opportunities, strategic insights on global expansion, and a deeper understanding of how businesses can thrive in this fast-changing landscape.

At the core of our work lies a fundamental question: What does it take for a brand to be both visually compelling and commercially successful?

We remain steadfast in our mission—to be an ever more valuable partner for the global luxury, fashion, and culture communities.