LFW ROUND UP - A BOLD RETURN TO CREATIVITY, FORM AND HERITAGE.

Preview

London Fashion Week Spring/Summer 2025 showed that the city’s creative energy is still alive, offering a dynamic mix of heritage brands and experimental newcomers. This season marked the 40th anniversary of the event, with designers showcasing everything from dramatic silhouettes to refined craftsmanship, reflecting both tradition and forward-thinking innovation.

JW Anderson took center stage with a standout collection that redefined classic materials, using leather and sequins to create playful, sculptural forms. His minimalist yet striking designs made a significant impact, pushing the boundaries of London’s avant-garde scene. Similarly, Erdem leaned into a more emotional and historical narrative, drawing from queer literature to craft pieces that elegantly balanced femininity and masculinity, using floral motifs paired with menswear-inspired tailoring.

Burberry, under Daniel Lee, continued its exploration of British classics. This season, trench coats were reimagined in bold, modern iterations, from PVC florals to utilitarian cuts, demonstrating the brand’s commercial yet creative appeal. Meanwhile, the emerging designer Nensi Dojaka, in collaboration with Calvin Klein, fused sensuality with technical brilliance in her lingerie-inspired creations, marking her continued rise in the global fashion scene.

Other highlights include Harris Reed, whose theatrical designs incorporated exaggerated crinolines and corsets, playing into London’s legacy of dramatic, rebellious fashion. Simone Rocha, fresh from her haute couture collaboration, delivered a collection that combined playful textures with serious craftsmanship, embodying a whimsical yet deeply artistic sensibility.

This season proved that London’s fashion DNA, from its irreverence to its craft, continues to evolve while staying true to its roots, offering a balance of accessibility and boundary-pushing creativity.



Bungalow 28 is a tech and creative agency dedicated to fashion, luxury and cultural brands worldwide.

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PRADA AND CAVALLI AT MFW: FROM DIGITAL NOISE TO DISTINCT IDENTITY

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