THE STRATEGY OF ALO YOGA, ANALYSIS BY BUNGALOW 28

Alo Yoga has redefined the boundaries of activewear, evolving from a studio-to-street brand into a holistic lifestyle icon. Founded in 2007, Alo Yoga blends the essence of wellness and mindfulness into its eco-friendly practices and innovative designs. With high-profile collaborations, a strong social media presence, and ambitious global expansion plans, Alo Yoga is setting new standards in the world of fashion and wellness. Discover how this brand is not just selling clothing, but curating a lifestyle that resonates with the next generation of consumers.