WHAT WENT WRONG WITH FARFETCH?

Farfetch confronts a critical crossroads as shares nosedive over 97% since 2018. In a bid to avoid insolvency, the company seeks a lifeline investor, raising concerns about the viability of its business model and potential ripple effects for luxury ecommerce.

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THE TWO KEY QUESTIONS WHEN LAUNCHING A STARTUP

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IS THIS THE RETURN OF MUNDANE MARKETING?