HERMÈS: THE BILLION-DOLLAR HOUSE WITHOUT A MARKETING DEPARTMENT

In a luxury market defined by elaborate campaigns and high-budget advertising, Hermès stands apart. The French maison, valued at over $200 billion, has built its empire without a traditional marketing department. Instead, it leverages experiential storytelling, exceptional craftsmanship, and a carefully curated sense of exclusivity. This approach doesn’t just sell products—it cements Hermès as a cultural and aspirational force in the world of luxury.