AMARO HOSPITALITY GROUP

AMARO HOSPITALITY GROUP Bungalow 28 was commissioned to define and sharpen the identity of this award–winning group. We conducted extensive research to understand and define the target audiences for Amaro Hospitality Group. We delved into market analysis, consumer insights, and demographic data to gain a comprehensive understanding of the individuals who would resonate most with the group's offerings.

Through this diligent research process, we identified key segments and crafted detailed buyer personas that guided our strategic decisions. This enabled us to tailor the brand's messaging, visuals, and experiences to effectively engage and captivate the intended audience.

A sophisticated identity for an award–winning group that extends beyond the tables.

We began by carefully selecting a color palette that embodied their essence, utilizing shades of petrol blue, icy tones, and whites. These captivating hues set the stage for an identity that exuded a sense of luxury and sophistication.

In parallel, we delved into the world of typography, opting for a timeless serif font family that captured the essence of elegance and refinement. This choice not only reinforced the corporate tone of Amaro Hospitality Group but also added a touch of classic charm to their overall brand persona.

BUNGALOW IMAGE

Driven by a deep appreciation for the essence, heritage, and expertise of brands, Bungalow Image collaborates with brands to establish enduring platforms. We specialise in crafting distinctive visual identities, designing unique graphic landscapes, and producing print and digital content that exemplify the artistry of each brand.