ERES MONOBRAND
ERES Splash Group diversified its portfolio by incorporating French label ERES as a monobrand store. With a rich heritage spanning over half a century, ERES has established itself as a paragon of elegance, offering discerning clientele a curated selection of swimwear, lingerie, and activewear, characterized by timeless sophistication and unparalleled craftsmanship.
To introduce ERES to Cyprus, Bungalow Digital and Bungalow Performance, formulated a multifaceted strategy that leveraged all available channels.
We collaborated closely with the Group to introduce the iconic French label ERES to the local market.
Launching a series of crafted campaigns across a spectrum of media channels — including newsletters, blog posts, ad amplification, and the development of a dedicated landing page on the Splash Group website — we sought to maximize brand visibility, traffic and engagement in the lead-up to the grand unveiling of the ERES monobrand store.
The successful introduction of ERES as a monobrand to Cyprus underscores the efficacy of a strategic marketing approach to increase brand visibility and drive traffic. Bungalow 28 is a tech and creative agency dedicated to fashion, luxury, art and culture. Our aim is to push the traditional boundaries of communication and explore new territories for the industries we are targeting.