JOY CLUB CONCIERGE
JOY CLUB Bungalow Image was tasked with the challenge of crafting an identity and brand strategy for Joy Club, a luxury global concierge service. Our goal was to create a brand that epitomizes sophistication and elegance while maintaining a subtle sense of playfulness.
Through meticulous design and strategic planning, we developed a brand identity that not only stands out in the luxury market but also resonates with our client’s vision of offering an unforgettable experience through the joy of life.
The identity of Joy Club was crafted with a singular mission: to create an unforgettable experience that embodies the Joy of life.
The logo design for Joy Club draws inspiration from the iconic Beverly Hills Hotel and the vibrant colors synonymous with Los Angeles. This fusion of influences encapsulates a luxurious identity infused with a touch of playfulness. The logo is designed to evoke the glamour and allure of Hollywood's golden age, reflecting Joy Club's commitment to offering exclusive and memorable experiences.
The chosen color palette features a harmonious blend of forest green and flamingo pink, inspired by the vibrant imagery of pink lemonades, striped patterns, Cypress trees, and umbrellas. This combination of colors not only conveys a sense of luxury but also evokes a timeless, playful charm. The forest green symbolizes elegance and sophistication, while the flamingo pink adds a lively and vibrant touch, creating a balanced and visually appealing aesthetic.
Our choice of a custom typeface from the serif family enhances Joy Club's brand elegance, conveying a distinct sense of opulence. The serif typeface adds a touch of classic sophistication, while the customized elements ensure that the typography is unique to Joy Club, reinforcing the brand's exclusivity and attention to detail.
To further elevate the brand identity, we integrated custom watercolor designs that create a luxurious dreamscape. These designs invite clients to immerse themselves in the Joy of Life, aligning perfectly with the brand’s slogan: "An unforgettable experience through the Joy of life." The watercolor elements add a sense of artistry and refinement, reinforcing the brand's commitment to luxury and high-quality experiences.
The brand strategy for Joy Club is built on the foundation of exclusivity and aspiration. Our overarching objective is to craft a club that others aspire to join. This is reflected in every aspect of the brand, from the visual identity to the tone of voice.
The tone of voice for Joy Club is sophisticated, elegant, and inviting. It speaks directly to an audience that values luxury and exclusivity. The language is carefully chosen to reflect the high standards and exceptional service that Joy Club offers. By maintaining a consistent and refined tone of voice, we ensure that every communication reinforces the brand's image.
From brand architecture, naming and creation to redesign of visual identity, manifestos, brand book & graphic charts, we unearth the soul amid digital.