KANTINA

KANTINA commissioned Bungalow 28 to draft and execute three campaigns for Christmas with a narrowed approach on geographic and behavioral segmentations, aiming to showcase the brands’ luxury products. The campaigns (Awareness, Traffic and Lead Generation) were released across all social media platforms.

We faced a unique set of challenges during the Christmas holidays, with the added complexity of aggregator platforms going on strikes. However, we were determined to make the most of this high season and effectively showcase the brand's luxury products.  Bungalow 28 has achieved the highest Reach (193,729) and Impression (958,404) numbers to date, whilst maintaining a low CPC throughout.

BUNGALOW PERFORMANCE

Our team develops comprehensive digital acquisition strategies aimed at increasing brand awareness, encouraging customer engagement, and fostering long-term loyalty. By actively building and nurturing brand communities, we gather precise data that fuels the creation of targeted campaigns, both through one-time initiatives and automated processes. Our focus is on optimizing the recency-frequency-monetary (RFM) segmentation model and implementing personalized one-to-one marketing techniques to maximize results.