OFFSET INTERIOR

OFFSET DESIGN STUDIO commissioned Bungalow 28 to launch three campaigns across social media channels. Our strategy was twofold: driving targeted traffic to promote its distinct commercial and residential projects, and raising overall brand awareness. 

To achieve these goals, we employed a multi-faceted approach that took into consideration behavioral and psychographic segmentations of our target audiences. By understanding the unique preferences, interests, and behaviors of different segments, we were able to tailor our messaging and visuals to resonate with each group.

We employed a multi-faceted approach, considering the behavioral and psychographic segmentations of our target audiences.

The combined efforts of the campaigns resulted in an impressive total reach of 118,209, ensuring that our message reached a wide audience. We achieved a substantial number of 396,865 impressions, which indicates the number of times our ads were displayed to users. These results demonstrate the effectiveness of our campaign in terms of generating visibility and exposure for Offset Design Studio.

BUNGALOW PERFORMANCE

Our team develops comprehensive digital acquisition strategies aimed at increasing brand awareness, encouraging customer engagement, and fostering long-term loyalty. By actively building and nurturing brand communities, we gather precise data that fuels the creation of targeted campaigns, both through one-time initiatives and automated processes. Our focus is on optimizing the recency-frequency-monetary (RFM) segmentation model and implementing personalized one-to-one marketing techniques to maximize results.