SPLASH GROUP
SPLASH GROUP Splash Group has been transforming luxury into a remarkable experience by operating within the realms of fashion, art and hospitality. We worked closely with the Group to define its social media strategy. By showcasing the group’s values, exploring the unique vertical diversification and spotlighting the people that keep the it running, we created unique editorial content, taking targeted audiences inside Splash. Our goal was to consolidate its brands under one umbrella, utilizing Splash Group as the primary hub. This strategic maneuver sought to streamline user experience, reinforce brand cohesion, and unlock cross-promotional opportunities through an omni-channel luxury strategy.
Our objectives were to boost conversions and brand awareness through an integrated omni-channel approach, direct traffic seamlessly to both the online platform and physical locations, and strengthen strategic partnerships.
We are strategically executing social media content in order to define and propel Splash into one dynamic group.
We set out to build a powerful story around the Group and relevant activities through visually compelling content creation and campaigns like “Inside Splash”, “Celebrating Milestones” and “One Dynamic Group”. Personalization established a genuine human connection with the audience, leading to increased engagement and profile interactions. This synergistic combination of the strengths of reels and personalized content emerged as a powerful strategy to maintain a vibrant online presence and further cultivate audience engagement.
We achieved an elevated brand awareness and increased traffic across online and offline channels, strengthened partnerships and fostered a sense of community within the luxury landscape, enhanced engagement and interaction with the audience, resulting in heightened brand affinity and loyalty and boosted sales and conversions through seamless user navigation and integrated promotional efforts.
Omni-channel marketing has emerged as a cornerstone of success for luxury brands, enabling them to meet the evolving needs and preferences of discerning consumers. At Bungalow Factory we embrace an integrated approach that spans across multiple channels and as a result, luxury brands can unlock new opportunities for growth, customer engagement, and brand loyalty in the digital age.