THROCON

THROCON We designed and developed the website and identity of Throcon – a boutique services firm. This simple micro–site brings more efficiency to the customer relationship management and follows a growth–driven framework. The approach started by referencing the high–level organizational vision, mission, vision and values, and worked downward through strategic goals into more granular channel-specific goals, KPIs and tactics with the aim to create a performance measurement framework that influenced decisions around: Content strategy and content relationships, UI and visual presentation and Analytics configuration.