BRANDING – LUXURY PUBLISHING
JOY CLUB
Bungalow Image was tasked with the challenge of crafting an identity and brand strategy for Joy Club, a luxury global concierge service. Our goal was to create a brand that epitomizes sophistication and elegance while maintaining a subtle sense of playfulness.
Through meticulous design and strategic planning, we developed a brand identity that not only stands out in the luxury market but also resonates with our client’s vision of offering an unforgettable experience through the joy of life.
The identity of Joy Club was crafted with a singular mission: to create an unforgettable experience that embodies the Joy of life.
Joy Club’s identity blends Beverly Hills glamour with LA’s vibrant energy. A rich palette of forest green and flamingo pink evokes timeless luxury and playful charm. A custom serif typeface adds refined elegance, while watercolor elements create an immersive dreamscape. Every detail embodies exclusivity, aspiration, and unforgettable experiences. The tone is sophisticated yet inviting—crafted for those who seek luxury, style, and the Joy of Life.
VERTICAL
Through a distinct looking glass, we transform brands into benchmarks that both define and transcend their time through a blend of creative and strategic vision. Across our range of capabilities – brand identity, luxury publishing, strategy – we explore new ways to push the edge and sear images into the consciousness. We celebrate the unconventional, the fearless and the new.